McLaren and R H U D E will bring the brands’ pioneering ideals and unique history together to form a collaboration that will pay homage to racing legend Bruce McLaren, as seen through the lens of modern luxury and Rhuigi’s own respect for Formula 1, resulting in a unique fusion of sport and fashion.

A selection of pieces from the first capsule collection will feature in the 2021 Paris Fashion Week in the R H U D E Fall and Winter 2021 collection, Storms Never Last. The official launch for the first R H U D E x McLaren collection is set for Summer 2021 with an exclusive fan digital preview to be announced.
Rhuigi Villaseñor, Founder & Creative Director, R H U D E said:

“My team and I at R H U D E couldn’t be more excited about this collaboration with McLaren — it’s a dream project. This collection will pay homage to Bruce McLaren and the iconic history of the McLaren F1 team. Inspired by the iconic paddock fashion worn by Formula 1 legends throughout history, the R H U D E x McLaren collaboration will reimagine the sport and modern luxury into an innovative and progressive collection.”

McLaren Racing said:

“McLaren Racing’s collaboration with R H U D E is an exciting step as we continue to engage a global fanbase. R H U D E has a finger on the pulse of culture & lifestyle in America, and we’re delighted to collaborate with Rhuigi as he draws inspiration from our iconic brand history and reimagines trackside style for this set of collections.”